(WellnessNova.com) - Many ad campaigns featuring famous culinary celebrities will be launching July 2018 with a main focus on the organic butter ghee. Many are screaming “foul,” concerned that these ad campaigns are attempting to manipulate the public into consuming an unhealthy food. But organic butter ghee is surprisingly healthier than regular butter. Here’s what you should know:
What’s With the Organic Butter Ghee Hype?
Organic Valley, a co-op of organic farmers formed since 1988, is behind the upcoming organic butter ghee hype. They mostly offer dairy products, including protein shakes, and are the first billion-dollar organic company – they’ve just announced they’ve made more than 1.1 billion dollars in gross sales. And now they’re power-funding a mega ad campaign for their organic butter ghee product. Given Organic Valley’s vast resources, this ad campaign is going to have a significant impact on the general public.
Their plan is to re-release videos by well-known culinary figures in large bursts this month. These re-releases are edited to replace the spoken word “butter” with “ghee.” This ad campaign’s method is effective and intense because it pumps out tons of already popular videos in a short amount of time, but now touting Organic Valley’s organic butter ghee product. You’ll most probably recognize the stars of these edited videos if you’re into the culinary world at all – they’ll feature Donal Skehan, Momma Cherri, Darius Williams, Katie Lee, Alyssa Gagarin, Billy Parisi, Kent Rollins, and more!
What Exactly Is Organic Butter Ghee?
Organic butter ghee is actually nothing new! It’s an ancient staple of Indian cuisine, and a traditional Ayurvedic remedy. It’s a further purification of clarified butter because it’s made by further heating clarified butter for longer until more water and solids can be removed. Clarified butter, on the other hand, is made simply by heating unsalted cow’s milk butter until most of the water content and solids separate into the top layer, which is removed. The final result is nearly pure butterfat.
This very purified organic butter ghee can be used just like normal butter – because it’s butter, but a little healthier. You can use organic butter ghee with or without herbs and spices when stir-frying and sautéing, to add texture to your baking, on your pancakes, popcorn, and vegetables, and however else you use normal butter.
But Is Organic Butter Ghee Healthy for You?
Is purer butter healthier than normal butter? When it comes to cooking with organic butter ghee, its pure form makes it more stable at higher temperatures – it won’t break down into free radicals unless you’re cooking at temperatures higher than 500 degrees Fahrenheit, which is ghee’s smoking point. Its significantly lower concentration of impurities also makes it produce less acrylamide, which is a known carcinogen in animals and is produced when you cook starchy foods in high heat.
Organic butter ghee is also rich in vitamins E, A, D, and K, and other antioxidants. Unlike normal butter, it’s made up of a significantly higher percentage of omega-3 fatty acids, which are great for your heart (yet normal butter gets a bad rap concerning heart health). Sadly, it’s got a ton more omega-6 fatty acids, which are also good for your heart and have been proven to fight cancer, but are not too healthy when you consume more omega-6 fatty acids than omega-3 fatty acids. Despite all this, normal butter has no healthy unsaturated fats, which makes organic butter ghee the winner in healthy fat content.
If you have Chron’s disease, IBS, IBD, or any other gastrointestinal problem that’s associated with inflammation, eating organic butter ghee has been found to help repair your stomach lining. That’s because it’s butyrate-rich, which is a compound known to fight inflammation. It’s this same property that makes organic butter ghee a popular ancient Indian moisturizer because it fights dryness and helps relieve skin inflammation.
Although organic butter ghee has about 20 more calories in one tablespoon than normal butter, researchers have actually found that it promotes weight loss when compared to participants who ate normal butter.
If you’re following the Paleo diet or have dairy allergies, organic butter ghee is lactose-free! Its low moisture content also makes it more shelf stable, which means it can go a year without refrigeration and not go bad. (Some groups are purported to have kept a stash of organic butter ghee for about a century without it rotting!)
Organic butter ghee is superior to normal butter because it has more health benefits and less risks. Walnut organic butter and other nut-based organic butters are far healthier than ghee, but if you need to cook with something that’s almost like normal butter, then organic butter ghee is your next healthiest choice.